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The Science of Influence and Persuasion: How to Negotiate Optimal Resolutions for your Clients
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The Science of Influence and Persuasion: How to Negotiate Optimal Resolutions for your Clients

The SCCBA presents an MCLE Seminar:

When: April 2, 2015
Where: SCCBA Seminar & Conference Center
31 North Second Street, 4th Floor
San Jose, California  95113
United States
Presenter: see below
Contact: SCCBA

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This interactive seminar will help you negotiate better outcomes for your clients in business transactions, mediation and litigation.  Drawing on the work of Dr. Robert Cialdini, Judge Jamie Jacobs-May and Judge Aaron Persky will explain the scientifically-validated tools of persuasion that you can put to immediate use in your practice.  Learn how key psychological factors influence our decision-making, from case evaluation to case resolution.

SCCBA Member: $69
Non-Member: $119
SCCBA New Admittee:
 (0-3 years in practice)
Honorary: FREE
Registration: 5:00 PM

program: 5:30 PM 8:30PM

3.0 General Substantive Law


Hon. Aaron Persky
Superior Court of California, County of Santa Clara

Hon. Jamie Jacobs-May, 




Parking is available just across the street from the SCCBA at the 3rd Street Parking Garage located between E. Santa Clara Street and St. John Street (SCCBA does not validate). 

Cancellations and refunds will be accepted only 48 hours prior to the event.  

*All seminar materials will be distributed to pre-registrants via email. We will not provide hard copies. If you would like a hard copy of the materials we will provide upon request for a fee o
f $25.00.  

*State Bar of California Approved MCLE: The Santa Clara County Bar Association is a State Bar of California approved MCLE provider.   This program is approved for California MCLE credit.

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